![]() Again, this is all caused by not properly negotiating with this customer. Dealers are typically able to meet this request with less than 5% of this customer base. ![]() The lack of training is also the main reason that customers do not feel as though they are getting a good deal, unless their request of zero money down and a lower payment is met. Furthermore, the mishandling of this customer leads to a lower closing percentage, lower gross profit, lower customer survey scores and lower customer retention. This buyer represents 70 – 75 percent of the buyers in the marketplace.Īlthough this buyer represents a majority of the marketplace, sales consultants are not professionally trained how to negotiate with them, creating a fantastic opportunity for dealers to raise profit margins. Their expectation is to trade in their vehicle for a newer vehicle while lowering their monthly payment without putting any money down. Most of these buyers have the same expectation when trading these vehicles as well. These are the buyers that go to a car dealership with the purpose of trading out of a vehicle that they still make monthly payments on. This buyer can also provide a car dealership with the best opportunity to earn profit while selling them a vehicle. The Profit Pro App is designed to help sales consultants properly negotiate with a particular car buyer. Automatically provides mathematical solution to negotiation, trade values, original m.s.r.p.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |